Digital Marketing
Spend attached to outcomes you can defend in a board meeting.
Tell us what the work has to do and we will scope it — including whether this is the discipline you actually need.
Request a quoteThe uncomfortable truth about most marketing reporting is that the numbers are wrong before anyone interprets them.
Conversions get lost to privacy controls. Platforms each claim the same sale. Someone sets up a goal in the analytics tool that fires on page load. By the time it reaches a slide, the report is confident and untrue.
We build the measurement first
Before a single campaign runs, we implement server-side tracking and agree what a conversion is. Then we write down the attribution model in language a non-specialist can argue with — because the point of a model is that people can disagree with it.
Then we spend
Campaigns are structured so that each one answers a question. Landing pages are built rather than assembled from a page builder, and tested against a control instead of replaced on instinct.
We report spend, pipeline and contribution. Not impressions, not reach, not engagement rate.
What we will not do
We will not report on a metric that cannot be tied to money. We will not run a campaign we would not fund ourselves. And if the product is not converting for reasons no amount of traffic will solve, we will tell you before we take the budget.
Questions
Below roughly fifteen million rupiah a month in media spend, campaigns rarely gather enough data to optimise and you are paying for management on top of a signal you cannot read. We will say so rather than take the retainer.
Because browser-side tracking now loses a meaningful share of conversions to privacy controls and ad blockers. Server-side tracking recovers most of it, but it has to be built. That is the difference between a report that is directionally right and one that is fiction.
Tokopedia and Shopee campaigns, yes. They behave differently to search and we treat them as their own channel rather than folding them into one blended number.
Tell us what is not working.
A quote takes about five minutes to request and we reply within two working days — with a real assessment, not a brochure.