Engineering
The order that arrives twice
A customer taps pay, the connection stalls, they tap again. Somewhere in the warehouse two identical boxes get packed. The fix is not a faster button.
2 min read
Blog
Notes from real projects: what we tried, what broke, and what we would do differently. No listicles.
Design
Nobody reads your homepage
They scan it, decide in a couple of seconds whether you do the thing they came for, and leave if the answer is anywhere below the fold.
2 min read
Commerce
Stock that lies
The number on the product page is not the number in the warehouse, and the gap between them is where refunds, apologies and lost customers live.
2 min read
Growth
Ranking is a by-product
Search engines are trying to answer a question. Sites that answer it well get found. Almost everything sold as an SEO trick is an attempt to skip that.
2 min read
Practice
What we do before we quote
A price given before anyone understands the problem is a guess dressed as a commitment. Here is what happens between the enquiry and the number.
2 min read
Engineering
What "it works on staging" actually means
Staging is not a smaller production. Every difference between them is a bug waiting for the worst possible moment to appear.
2 min read
Design
The empty state is the product
Every user sees the empty screen first and the full screen for years. Almost every design is made the other way round.
2 min read
Commerce
Bank transfer is not a fallback
In Indonesia it is often the main way people pay. Treating it as the option at the bottom of the list is a design decision with a cost attached.
2 min read
Growth
Two languages is not two translations
Running a site in Indonesian and English is a structural decision, not a content one. Most of the cost is in the parts nobody thinks to translate.
2 min read
Tell us what is not working.
A quote takes about five minutes to request and we reply within two working days — with a real assessment, not a brochure.