Design
Nobody reads your homepage
They scan it, decide in a couple of seconds whether you do the thing they came for, and leave if the answer is anywhere below the fold.
2 min read
Blog
Design
Interfaces judged by what someone can do with them.
Design
The empty state is the product
Every user sees the empty screen first and the full screen for years. Almost every design is made the other way round.
2 min read
Design
Motion that tells you something, and motion that just moves
Animation is not decoration you add at the end. It is either explaining a change of state or it is standing between someone and their task.
2 min read
Design
Dark mode is not an inverted stylesheet
Flip the colours and half the interface stops meaning what it meant. The work is in the exceptions, and there are more of them than you expect.
2 min read
Design
Forms are the hardest screen in the product
They look like the simplest thing to design and they carry more decisions than any dashboard. Most of a product's frustration is concentrated here.
2 min read
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